She commissioned several artists, used a 'vote for your favourite' as publicity for her debut novel and went through a lot of previously unconsidered questions as to what she wanted. You can read more about her adventure here.
As writers, we can concentrate so much on the words on the page, creating and honing, that we often forget the importance of book cover design. To a browser in a book store, the look of a book is the thing that will first catch their eye. If they pick up our book, they'll probably turn next to the blurb, but that initial capture is purely visual.
The kind of book covers I like personally are very diverse. I find the covers of the Dark Towers novels by Stephen King to be quite eye catching.
But then I also like the simple design of Carlos Ruiz Zafon's Shadow of the Wind.
And I love the quirkiness of the Pratchett book covers and the artwork of Quentin Blake.
|by Dougal Waters|
Yes, we really do judge books by their covers - Huffington Post
The importance of book cover design - Good Reads