Acts of Random Kindness

I came across Ark (Acts of Random Kindness) Ltd through a friend's recommendation. I expected to find a range of eco clothing, always good in itself, but Ark turned out to be much more.

Ark describes itself as "a not for profit movement encouraging Acts of Random Kindness through our tasty ethical clothing range". Their clothes bears the Ark logo along with motto's such as 'Life is complicated. Ark is simple' and Ark hope that their customers will not only purchase their clothing but also be encouraged to carry out acts of random kindness.

I follow Ark on Facebook and today they posted 'A poem before work - Ithaca' and it is this continuing and thoughtful communication with their fans and clientbase that has rapidly spread the word about Ark.

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