Life is all about opinion. A lot of writing advice is just that, an opinion (my own advice included) or to put it more kindly, a writer will generally offer up tips and methods that have worked for them. There are some writers, however, whose advice I trust implicitly. One of those writers is Stephen King. I found an excellent article on the openculture site - Stephen King's Top 20 Rules for Writers. I especially love this quote about a story's opening line, "...Because it's not just the reader's way in, it's the writer's way in also, and you've got to find a doorway that fits us both".