That's rich like a good coffee, sumptuous chocolate or the deepest red of a velvety rose, not rich as in financially overflowing (although that one would be good too). How do you achieve and maintain that quality within your writing? 1. In the competitive world of Nanowrimo-esque word counts, it can be tempting to write as much as possible in one go. This can be a useful approach when creating a first draft or tackling NaNoWriMo , just getting the words down, but there is another option that I've recently found to serve me much better. Try to write a little at a time, concentrating on those words, until they are as 'right' as they can be at that moment. I've taken to writing 3-500 words in one sitting, taking my time to reach the correct tone. That might only be a handful of paragraphs but there is nothing to say that you can't have more than one session like this in a day. 2. Don't 'info dump'. Do you like that phrase? I recently came across ...