Stepping into your spotlight
How do you promote yourself online? Or do you? For a long time, my online presence was purely the website for my murder mystery script writing business - no blog or Facebook page, just the website itself. What this prevented me from sharing, however, was the people behind the business - the personality of myself and my co-writers. My existing clients knew who I was through our communications but anyone coming fresh to the website had no idea. There was no connection and hence no reason to choose our scripts over anybody else's. That changed when I set up a blog for Murdering the Text. Suddenly I could talk about why our plays and ways of operating would suit customers over other companies. I could chat to my customers, share our and their successes, and let them know of new scripts and so on. This created a whole fresh level of communication. What I also took from the new blog was the realisation that I wanted to share more about my writing in general so I set up this blo...